the art and science of pure flower and plant essences is the core of aveda. our beauty products
are alive with the life force of plants, and contain pure essential oils. our solutions are so powerful we call them purescriptions™. while we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.
our green ingredient promise at aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. we set other standards for use, too, like avoiding certain types of processing.